NSPRA E-panel: Maintaining Trust in Controversial Times

Maintaining Trust in Controversial Times
NSPRA Panelists to Share Insights

Talk to any guru in our school communication profession and you will most likely hear that trust is the bedrock of our success. They know that no matter how creative or engaging your communication offerings are, they won’t work unless you have earned trust with your school community, including staff at all levels, students, parents and community leaders. Earning trust, maintaining it and even regaining it after a blunder or two is always a high priority and a challenge.

With the uncertainty of the COVID-19 crisis, trust has become a high-wire act as communicators must pivot whenever new medical and government directives change previous decisions and the way school districts are teaching students.

During the first NSPRA Insight of 2020-21, a panel of school public relations veterans will share their thoughts on how to develop and maintain trust during this difficult period. NSPRA members, register for free to watch the live panel discussion on Wednesday, Nov. 18, at noon Eastern (11 a.m. Central, 10 a.m. Mountain, 9 a.m. Pacific).

This is an exclusive event only for NSPRA members.

NSPRA Executive Director Rich Bagin, APR, will moderate the discussion among the featured panelists below, who have all spent years successfully helping school districts build trust and credibility with their stakeholders:  

   Stephen Nichols, APR
   CEO
   Communication Resources for Schools
   Sacramento, Calif.

   Shira Good, APR
   Director of Communications and Standards
   Bloomfield Hills Schools
   Bloomfield, Mich.

   Catherine Carbone Rogers, APR
   Chief Communication Officer
   Highline Public Schools
   Burien, Wash.

NSPRA members, register now for NSPRA Insight to hear expert advice from these panelists and to submit questions during the broadcast for live responses.  

NSPRA Insight discussions focus on sharing the varied thoughts and personal experiences of panelists around communication leadership topics. Participation in the live webinar is capped at 500 association members, but after the show, broadcasts will be added to the on-demand professional development webinar archive available exclusively to association members.