The Alabama School Public Relations Association (ALSPRA) is honoring one of its own with a memorial award. This award is so named for Mitch Edwards, APR, an accredited public relations practitioner, past member of the organization and regional leader in the field of public relations until his death earlier this year. Edwards sought and championed continued education of practitioners.
The Mitch Edwards, APR Memorial Award will be offered beginning this school year.
“We wanted to do something to honor his memory,” said Lesley Bruinton, ALSPRA president and also an accredited public relations practitioner. “We want to encourage and support other school PR professionals by offering a monetary award.”
Bruinton said the organization will reimburse any eligible and active member who passes the APR computer-based examination $250.
Accreditation in Public Relations is a voluntary certification program for public relations professionals. The purpose is to unify and advance the public relations profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field.
The designation Accredited in Public Relations (APR) signifies a high professional level of experience and competence. The Accreditation program is administered by the Universal Accreditation Board (UAB), a consortium of eight leading public relations organizations, including: the National School Public Relations Association, of which ALSPRA is a state chapter.