The Alabama School Public Relations Association is a statewide coalition of professional school communicators. Members come from various organizations including local school systems, professional state-level education organizations, the Alabama State Department of Education and others. ALSPRA is a chapter affiliate of the National School Public Relations Association (NSPRA).
ALSPRA's purposes and objectives include serving the citizenry of Alabama by promoting the understanding of the goals, aims, accomplishments and needs of public schools within the state; and providing professional development for its members.
ALSPRA seeks to accomplish its purposes and objectives by 1) encouraging the use of sound communications practices by all those at work in the schools within the chapter jurisdiction; 2) by placing before the citizens facts and viewpoints that will lead to better understanding, appreciation and support of their schools; and 3) by developing materials designed to assist schools within the chapter jurisdiction in building an increased public understanding of the role of public education.