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2016 Summer Conference
Superintendent Amy Bryan
Superintendent Amy Bryan

Superintendent Amy Bryan saw a need for an ongoing PR campaign to engage and inform the community of the great things going on in her small, rural school system. With no budget for PR staffing, she rolled up her sleeves and took on the task herself.

In the June 17 session, Bryan will share how she developed a communications plan, found funding for planned expenses, worked in re-branding the school system, and resolved to meet parents where they were…on social media. Bryan recruited help from her internal staff, joined ALSPRA to learn from the experts, grew the PR team by naming school ambassadors, and empowered others to post, tweet, and share about Butler County Schools. In the past two years, despite the lack of funding for staff and formal training in PR, the district has won ALSPRA awards for its website, four of its publications, and a marketing campaign. Bryan was named as ALSPRA’s 2015 Outstanding Leader of School/Community Relations and in 2016, named a National Superintendent to Watch by NSPRA. 

In only her second year as superintendent, Amy Bryan has been instrumental in earning system-wide accreditation, creating a Five-Year Strategic Plan, opening and expanding Innovation School (virtual and alternative), and refinancing bonds to generate over $3M in savings.

Thursday, June 16, 6 p.m. -7 p.m.


Opening Reception – [Light hors d'oeuvres offered]


Conference Room


Hampton Inn Troy, 103 Troy Plaza Loop, Troy, AL 36081




There is a discount room rate ($104 plus tax) available to attendees who book by calling the hotel and mentioning the ALSPRA conference.


The hotel's number is 334-807-5900.




Friday, June 16, 9 a.m.


Conference Room


Hampton Inn Troy, 103 Troy Plaza Loop, Troy, AL 36081




8:30 a.m. - Welcome


9:00 a.m. – “Crisis Communication Planning” - Dr. Jeff Spurlock, Troy University


10:00 a.m. - Break


10:15 a.m. – "Safe Schools Initiative: A Model Plan to Move from Crisis Communication to Community Engagement" - Cindy Warner and Dr. Lewis Brooks, Shelby County Schools


11:15 a.m. - Lunch ALSPRA business


12:30 p.m. – “PR without PR” - Amy Bryan, Butler County Schools


1:30 p.m. - Closing Thoughts 


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