Superintendent Amy Bryan saw a need for an ongoing PR campaign to engage and inform the community of the great things going on in her small, rural school system. With no budget for PR staffing, she rolled up her sleeves and took on the task herself.
In the June 17 session, Bryan will share how she developed a communications plan, found funding for planned expenses, worked in re-branding the school system, and resolved to meet parents where they were…on social media. Bryan recruited help from her internal staff, joined ALSPRA to learn from the experts, grew the PR team by naming school ambassadors, and empowered others to post, tweet, and share about Butler County Schools. In the past two years, despite the lack of funding for staff and formal training in PR, the district has won ALSPRA awards for its website, four of its publications, and a marketing campaign. Bryan was named as ALSPRA’s 2015 Outstanding Leader of School/Community Relations and in 2016, named a National Superintendent to Watch by NSPRA.
In only her second year as superintendent, Amy Bryan has been instrumental in earning system-wide accreditation, creating a Five-Year Strategic Plan, opening and expanding Innovation School (virtual and alternative), and refinancing bonds to generate over $3M in savings.